Crafting product marketing messages and unique selling points that set the product apart from the rest of the market especially in the AI era!Diving into market and customer research to discover exactly what resonates and what sort of personas we’re targeting with our product.Being THE expert on competitors and what they’re up to. This includes all the weird and wonderful emergent AI workflows.Communicating the vision of the company and the value of new products to the sales / success team and helping them develop tools that facilitate the sales / expansion process. This is a key challenge we’re facing, so this will be a big focus of the role.Finding ways to track performance of product marketing efforts and delivering on those results. Familiarity with OKRs will be helpful here as that’s the biggest inspiration for our goal setting approach.