Competitive Intelligence & Market Dynamics Build and run a high-impact compete program that track key players and emerging threats Monitor competitor moves across product, pricing, GTM, and narrative. Translating noise into actionable signal Maintain always-on battlecards, teardowns and segment-specific insights that keep us two steps ahead Run competitive debriefs, and brief execs and frontline teams on strategic threats and opportunities Takedown Campaigns & Offensive Plays Partner with Revenue Marketing to design and launch compete-first campaigns Influence messaging, content, and targeting for competitive switch, win-back, and disrupt plays Create frameworks to scale compete activation across channels, from outbound cadences to demand gen tactics Win/Loss Analysis & Strategic Insights Build a closed-loop win/loss program to diagnose competitive friction points across the funnel Turn qualitative and quantitative data into strategic insights that inform GTM, positioning, and product roadmap Work with RevOps to track competitive pressure across pipeline and ARR Enablement & Field Activation Arm GTM Enablement to train Sales, SDRs, CS, and other frontline teams on how to dismantle competitor value props and handle objections with confidence Deliver play-ready narratives that help the team drive urgency, differentiation, and control the conversation Build a compete culture where every team member feels confident going head-to-head Positioning & Narrative Shape and evolve our positioning to double down on our strengths and expose competitor weaknesses Partner with wider PMM and Brand teams to ensure our messaging lands clean and hard across all GTM touchpoints Influence roadmap decisions by surfacing competitor blind spots and opportunity gaps