The Senior Director of Product Marketing is a strategic B2B marketing leader responsible for defining and executing the global marketing strategy for the Confluence Product solutions suite. This role leads a team of experienced marketing professionals focused on demand generation, product marketing, and sales enablement, all with the goal of driving pipeline growth, market awareness, and revenue generation.
As a senior leadership role, the Senior Director of Product Marketing plays a pivotal role in shaping high-level marketing initiatives and leading a global team to make a measurable impact on Confluence’s business goals. This keeps it concise while maintaining the impact. Let me know if you'd like any refinements!
What skills and experience do I need to succeed Experience - Essential
- Minimum 10+ years of experience in B2B marketing, with a proven track record in leading and executing global marketing strategies.
- Extensive hands-on experience in multi-channel demand generation, including expertise in both paid and organic digital and social marketing tactics, driving measurable business outcomes.
- In-depth experience in FinTech product marketing, specifically in selling into the buy-side Investment Management industry, with a strong understanding of market trends, client needs, and competitive landscapes.
- Demonstrated success in planning and executing Account-Based Marketing (ABM) strategies, targeting high-value accounts and effectively aligning marketing efforts with sales goals to drive pipeline growth and revenue.
Experience – Desirable
- Exceptional writing and communication skills with the ability to craft compelling product marketing collateral and campaign assets, including emails, social media content, websites, case studies, and other marketing materials that resonate with target audiences and drive engagement.
- Strong data-driven analytics capabilities with the ability to analyze marketing and campaign performance, identify key insights, and make data-informed decisions that optimize campaign effectiveness and ROI.
- Outstanding organizational and communication skills, with a proven ability to manage multiple high-priority projects simultaneously while maintaining a focus on both strategic objectives and attention to detail.
- Highly detail-oriented, ensuring precision and thoroughness in task execution, with a commitment to delivering high-quality work.
- Collaborative and adaptable, with a demonstrated ability to work effectively both independently and within cross-functional teams, fostering a positive and productive working environment.
