What you'll do:
Customer Proof Points: Build and maintain a library of case studies, quotes, short-form stories, and stat packs to support GTM campaigns, PLG sign-up flows, and sales conversations.
Sales & PLG Story Enablement: Create and map proof points for both upmarket deal support and scaled motions. Deliver tailored stories for different personas, stages, and regions.
Reference & Advocacy Program: Stand up a system to track, manage, and activate customer references and advocates across sales, marketing, and product initiatives.
Community Building: Launch and grow our customer community, engaging power customers, product champions, and advocates across both PLG and commercial accounts.
Customer Insights & Feedback Loops: Conduct interviews, surface patterns, and share insights with Product Marketing, Growth, and Revenue Marketing to sharpen ICP understanding, campaign messaging, and product prioritisation.
Event & Campaign Activation: Recruit customers for panels, webinars, advisory groups, or peer-to-peer moments as part of events, campaigns, or outbound ABM plays.
AI-Enabled: Use AI tools to accelerate opportunity identification and increase the velocity of storytelling at scale.
Where You’ll Collaborate
Revenue Marketing: Provide proof points that strengthen GTM narratives, campaigns, and thought leadership programs.
Product Marketing: Align customer stories with key personas, use cases, and positioning themes for both motions.
Demand Gen & ABM: Support targeted campaigns with customer stories and references by vertical, segment, or account tier.
Growth: Surface stories that resonate with PLG users and support conversion across onboarding, feature adoption, and lifecycle messaging.
Customer Success: Partner to identify happy customers, manage outreach, and maintain long-term relationships with top accounts.
Sales & SDRs: Deliver reference content, customer logos, and customer call opportunities that improve close rates and accelerate deals.
