Leading KPIs:
Retention/Renewal rate
% overall revenue uplift / growth rate
Own relationships with Decision Maker and Executive Sponsor
The Senior Account Manager leads on the commercial relationship with clients in their portfolio, taking personal responsibility for driving client retention and renewal rates, client growth, and revenue generation from existing clients, where applicable.
Key activities include:
Retain and grow market share:
Develop and maintain relationships with a portfolio of key clients, understanding their unique needs and business objectives.
Drive contract value retention as well as growth through contract expansion and multi-year deals.
Strategic Partnership:
Act as a strategic partner with senior executives across the clients in the portfolio.
Build an outstanding client experience in collaboration with the Customer Success team, to position Unibuddy as their trusted advisor.
Support CS in the delivery of strategic quarterly business reviews, or as regularly as appropriate/agreed with clients.
Account growth:
Identify and develop new business opportunities with existing accounts (e.g. different departments / schools within existing establishments.)
Negotiation:
Lead the full sales conversation and negotiation and ongoing account management of each and every client in the portfolio.
Ensure the contractual terms are mutually beneficial to Unibuddy and to clients, using our contract playbook.
Insight Development:
Anticipate any changes in the opportunities, market, and client needs and requirements that could impact the overall revenue target.
Deliver accurate business metrics, monthly forecasts, weekly commits and pipeline development reports.
Other commercial activities:
Take on projects that support the improvement, streamlining, and efficiency of the above.
Define, redefine processes that support Unibuddy’s commercial growth agenda.
Act as a coach building commercially minded, trusted partnership relationships with clients to ensure both CS and AM is equipped and aligned to deliver growth.