We are looking for a strategic and results-driven Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our cybersecurity and operational resilience solutions. This role requires a blend of technical expertise, market research, content creation, and collaboration with cross-functional teams to accelerate product adoption and revenue growth.
Key Responsibilities
Market Research & Competitive Analysis
Conduct market research to understand customer pain points, trends, and develop customer personas (e.g. interviews, events, user groups, online surveys etc).
Analyse product performance and customer feedback to refine messaging and positioning.
Work with the CPO to influence the roadmap based on market insights, including usage and buyer behaviour and partner eco-systems.
Go-to-Market Strategy & Execution
Develop and execute product marketing strategies for product launches and feature releases.
Define value propositions, messaging, and positioning tailored to different customer segments, working closely with analysts and developing analyst relations.
Work closely with marketing, sales, and customer success to drive product adoption.
Help refine pricing and packaging strategies to optimize revenue growth.
Messaging & Content Development
Collaborate with the marketing team to:
Develop compelling marketing materials, including whitepapers, case studies, product datasheets, and presentations.
Craft targeted messaging for various channels, including email campaigns, website content, PR and social media.
Provide content for Ted talks, webinars, and podcasts.
Produce engaging thought leadership content.
Support demand generation campaigns by providing targeted messaging and content.
Sales Enablement
Develop sales tools, playbooks, demos, presentations and battle cards to empower the sales team.
Conduct training sessions and webinars to educate the sales team on product value propositions.
Gather competitive intelligence and create competitor differentiation strategies.
Qualifications & Skills
Mid-Level + position with experience in product marketing, preferably in cybersecurity, SaaS, or B2B technology required.
Strong understanding of cybersecurity concepts, industry trends, and threat landscapes.
Exceptional written and verbal communication skills with a focus on storytelling.
Experience working with sales teams and creating impactful sales enablement materials.
Analytical mindset with the ability to use data to drive marketing decisions.
Experience with market intelligence tools, CRM platforms, and analytics tools.
Ability to manage multiple projects in a fast-paced, dynamic environment.
Nice-to-Have
Experience in positioning security products like Exposure Assessment Platforms (EAP), NDR, Zero Trust, or SIEM.
Knowledge of security and compliance frameworks (e.g., STIGs, CIS Benchmarks, NIST, CMMC, PCI DSS).
Experience with competitive intelligence and win/loss analysis.
