We’re looking for a Product Marketing Manager – Publishers to join our global Product Marketing team and help us drive success across our Publisher Business and Product Management teams. This is a high-impact, cross-functional role where you’ll work across the full product lifecycle—from ideation to launch and adoption. Your mission? Turn innovative technologies into meaningful value for some of the world’s largest publishers.
As the linchpin between Sales, Product, Marketing, and Customers, you’ll shape go-to-market (GTM) strategies, build compelling positioning, and develop sales enablement tools that bring Taboola’s publisher offerings to life.
To thrive in this role, you’ll need:- 2+ years of experience in Product Marketing or a closely related field
- Proven ability to develop impactful go-to-market strategies and drive execution across teams
- Strong messaging and positioning skills with excellent written communication
- A data-driven mindset paired with creative problem-solving abilities
- Deep understanding of the programmatic ad tech ecosystem
- Team player with the ability to manage external resources and collaborate cross-functionally
Bonus points if you have:- Experience in ad tech, SaaS, or digital media
- Familiarity with publisher-side solutions or products
- A background in B2B marketing, especially with programmatic revenue drivers
- Experience launching ad tech products and crafting GTM plans for publisher-facing tools
How you’ll make an impact:- As a Product Marketing Manager, you’ll bring value by:
- Driving the business growth of Taboola’s Publisher products through strong market positioning
- Leading GTM planning and execution for new feature launches and major product rollouts
- Acting as the voice of the customer—gathering feedback, building use cases, and guiding product roadmaps
- Partnering with Sales and Account Management to support retention and acquisition strategies
- Evangelizing Taboola’s publisher products in client meetings, internal training sessions, and industry engagements
- Creating impactful marketing collateral, including messaging frameworks, pitch decks, blog posts, videos, and more
- Collaborating with the broader Marketing team on campaign strategy, content creation, and product storytelling
- Representing the product domain as a thought leader within the organization and externally
