Own and execute Meta campaigns end-to-end, maximising ROI while meeting CAC targets.Oversee all global paid social campaigns, identifying if issues are driven by CVR shifts or auction/platform dynamics, and guide channel managers to investigate further.Support the global expansion of paid social campaigns into local languages.Monitor dashboards daily to catch issues early and diagnose whether shifts stem from CVR changes or auction/platform dynamics.Lead the incrementality and measurement roadmaps to define how performance is tested, validated and scaled.Work with the Creative Lead to forecast and prioritise asset production (e.g. iterations vs. new concepts, statics vs. UGC vs. animation) to ensure the right volume of deliverables for BAU campaigns.Revise our creative testing process on Meta, driving higher win and scale rates by closing the feedback loop with the creative team.Mentor the Paid Social Manager, while helping to shape the wider performance marketing team goals.