Be a key member of the go to market team, focused on growing quality pipeline that converts to revenue
Plan and execute UK-specific integrated marketing campaigns, webinars, and events to generate MQLs and influence outbound opportunity generation.
Collaborate with Sales to align campaign messaging and ensure a smooth MQL → SQL handoff, delivering 30% of all new business pipeline
Execute Account Based Marketing Strategies to build a pipeline across our target customers.
Select and execute an event calendar relative to our target customers to support meeting generation goals.
Manage website updates, content creation, and CRO testing in collaboration with the in-house team and agency partners.
Support with pipeline progression campaigns to keep opportunities moving forward efficiently.
Publish and promote blog content, optimising for SEO to drive organic traffic.
Own the UK case study pipeline, from identifying customers to producing final assets.
Manage the UK Marketing budget, ensuring we are delivering ROI against our spend, working closely with our agency partners on budget allocation based on performance
Report on campaign performance, website metrics, and lead generation KPIs to the CMO.
