Develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
Forge strong relationships with Sales to establish SLAs and initiatives to support customer acquisition
Manage the set up of all lead generation campaigns.
Create and send email campaigns with calls to action, in compliance with applicable data protection laws
Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
Drive strategy and planning through the analysis of historic performance, past engagement and interactions, understanding KPIs and implementing best practices
Predict, forecast and track outcomes of campaigns and conversion activities in a manner that allows for meaningful analyses
Measure campaign results and optimize the lead nurture tracks to increase conversions
Measure and optimize our lead generation marketing using dashboards, CRM and marketing analytics reports
Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
Craft landing pages and lead generation forms for our content to distribute through relevant programs.
Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
Stay up to date with the latest trends and changes with SEO and major search engines
Support management and setup of all paid search campaigns (PPC)
Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
Support event selection and management and collaborate with other marketing teams to ensure consistency in messaging, event attendance and best practice
Manage all administrative tasks, including budget management and updating, submitting purchase requests, tracking purchase orders, and managing lead lists in a timely manner.
Minimum Qualifications:
MA or Degree in Marketing or business-related subjects
CIM Certification/Diploma (not essential but an asset)
Competence in using digital marketing tools
A willingness to learn new methods and technology
Minimum 3 years in marketing management experience
Experience with Google Workspace
Prior experience with marketing automation systems such as HubSpot or similar
Prior experience with Salesforce or other CRM software a plus.
