Define and execute the company’s marketing strategy, from positioning and messaging to channel mix and campaign planning.Build and scale demand generation across our target customer segments (investment banks, private equity, and top-tier consultancies).Develop content and credibility assets: case studies, white papers, thought leadership, partner co-marketing, events, and press.Own our online presence—website, social media, product announcements—and make sure it reflects our category-defining ambition.Work closely with sales, product, and partnerships to align messaging and maximize impact across the funnel.Establish and track clear performance metrics and continuously iterate for growth.