Design the journey: Build and optimise lifecycle flows across email, push, in-app, and beyond, making every customer interaction countDrive retention: Create campaigns and programs that keep users engaged, reduce churn, and increase lifetime valuePersonalise at scale: Segment audiences, experiment with messaging, and deliver communications that feel one-to-oneSupercharge onboarding: Build smart, frictionless flows that help new users get value from Aspora fastAnalyse and optimise: Dig deep into data to spot drop-offs, track engagement, and turn insights into actions that move metricsPartner up: Work closely with product, growth, and marketing to make sure lifecycle marketing is a growth engine, not a silo