Design and execute the social media strategy aligned with brand and growth objectives.Lead the multi-channel editorial calendar and coordinate always-on and seasonal campaigns.Oversee content creation (text, image, video) in collaboration with the creative and production teams.Manage community managers, content creators, and external agencies.Plan and execute influencer marketing campaigns, identifying creators and managing end-to-end collaborations.Monitor KPIs related to growth, engagement, and awareness.Work closely with PR, Influencer, and Paid Media teams to amplify key messages.Identify trends, cultural opportunities, and emerging content formats.