GTM Narrative & Messaging
Develop a cohesive GTM narrative that articulates the shift from tax compliance to business transformation and financial impact.
Tailor messaging to resonate with executive buyers, especially CFOs, by surfacing use cases that demonstrate cost savings, revenue enablement, and operational efficiency.
Build frameworks to ensure consistency across channels—website, pitch decks, webinars, sales conversations, and customer-facing content.
Sales & Enablement Strategy
Create standardized, scalable enablement assets including decks, one-pagers, case studies, and objection-handling guides.
Implement internal certification scorecards and support onboarding and ramp-up programs to reduce time-to-productivity for Sales.
Collaborate with Sales Enablement and SDR teams to ensure materials are adopted and consistently used.
Competitive & Market Intelligence
Build and maintain battle cards and objection handling frameworks to respond to competitive narratives in the market.
Translate industry and customer insights into differentiated positioning that fuels growth and defends our market position.
