Team leadership— Lead, mentor, and level up a small but exceptionally talented marketing team — acting as both coach and hands-on contributor
Growth ownership— Drive the full funnel. Acquisition, activation, retention, referral, and revenue — through organic and paid channels
GTM strategy— Own go-to-market planning and execution for new product launches, features, and campaigns
Narrative & positioning— Craft a narrative that resonates with both crypto natives and mainstream users, positioning Pass App as the leader of a new AI-powered financial category
Data & KPIs— Define, own, and communicate growth and marketing KPIs
Product collaboration— Partner with product, design, and engineering on in-app growth loops
Strategic partnerships— Build partnerships with protocols, platforms, and projects to accelerate growth and distribution
