Creative Direction & Strategy: Define the content roadmap ensuring assets align with business objectives, audience insights, and performance data.Build & Lead the Creative Production Team: Manage and scale a high-performing network of freelance creatives, ensuring deadlines, budgets, and quality standards are consistently met.Own the Creative Machine: Manage our Creative Sprints to produce 250+ paid social assets monthly, ensuring efficiency and quality.Own and Refine Briefs: Ensure clarity and alignment across stakeholders. Write clear, actionable creative briefs in collaboration with marketing and performance teams.Manage Video & Photo Shoots: Own the end-to-end production of video content—booking studios, hiring talent, managing crews, and ensuring smooth execution.Keep us Organized: Ensure all raw and final assets are properly stored, tagged, and accessible.Control Content Iterations: Track feedback, manage revisions efficiently, and ensure final assets meet brand and creative standards.Process Optimization: Identify bottlenecks, improve workflows, and ensure production scales smoothly as we grow.Leverage AI: Stay ahead of the latest AI tools and trends, using AI extensively throughout content production.