Breaking down the brand marketing strategy to create clear objectives, including leading the planning and execution of campaigns.Overseeing multi-channel brand campaigns across ATL, BTL, digital, and social, ensuring a seamless and impactful brand experience for customers.Working closely with the CRM, Growth, and Commercial teams to make sure brand marketing efforts align.Identifying and launching new brand-building initiatives, including influencer partnerships, sponsorships, and experiential activations to enhance customer connection and loyalty.Coordinating Zapp company and VIP engagement events, ensuring they align with brand strategy.Overseeing brand perception tracking, focus groups, and consumer research to gather insights that inform brand strategy and enhance customer experience.Driving the creation of high-quality brand content, working with in-house teams to produce compelling storytelling assets for campaigns, social media, and marketing materials.Managing Brand Marketing Associate(s), supporting their development and execution of brand marketing strategies.