Strategic Leadership Develop and implement a robust marketing strategy for the region/countries to drive brand awareness, sign ups and retention Identify and understand opportunities and challenges in both markets Set clear objectives and KPIs for the teams on the ground Cultivate an atmosphere of creative innovation Team Management Lead and mentor a team of 10 marketing professionals, providing guidance, coaching, and performance feedback. Fill in the gaps – enhance their projects, ensure you provide an extra layer of thinking, consideration and value add to their work Work closely with teams on the ground to ensure their efforts are worthwhile and will move the needle, with opportunities maximised and fully thought through Brand building and Campaign execution Oversee the planning, execution and measurement of integrated marketing campaigns across the various real and digital channels Develop compelling brand messaging and creative assets that resonate with target audiences in both markets. Work closely with performance marketing in optimising the marketing budget to maximise ROI and drive KPIs Enhance brand awareness and reputation in our key markets through consistent messaging and storytelling – specific to each country. Utilise data analytics to measure the effectiveness of marketing campaigns and optimise performance. Track key metrics and report on marketing performance to senior leadership. Be comfortable digging into performance marketing metrics, spend, CAC, retention and quality of users.