As a Digital Marketing Executive, you'll help plan, deliver, and optimise paid media campaigns across search, social, and display. Working closely with the wider team, you’ll be hands-on with creative uploads, budget pacing, daily performance checks, and reporting.
Key Responsibilities
Support the planning and execution of paid media campaigns across platforms like Google Ads, Meta, LinkedIn, and TikTok
Conduct keyword and audience research to inform targeting strategies
Write ad copy that’s clear, compelling, and conversion-focused
Upload creative assets and ensure they meet platform specs and best practice
Manage daily campaign pacing, monitor performance, and flag anomalies
Optimise campaigns in real time to improve ROI, CTR, CPA, and ROAS
Track campaign budgets to ensure spend aligns with strategy and timelines
Build weekly and monthly reports with insights and learnings
Collaborate with designers and strategists to evolve campaign creative
Share digital trends and contribute ideas in team and client sessions
Be mentored and supported with clear development goals
Essential Skills & Experience
6+ months’ experience working on paid media campaigns (in-house, agency, or freelance)
Familiarity with Google Ads and/or Meta Ads
Confidence analysing performance data and drawing insights
Strong attention to detail – particularly when working with budgets and pacing
Clear, persuasive written skills for ads and reporting
Good organisational skills with ability to prioritise and multitask
A proactive, positive approach to learning and growing
Any experience with analytics platforms (e.g. GA4, SEMrush, Meta Business Suite) is a bonus
Google Ads / Meta certifications are a plus, but we’ll support you in earning them if not already held
What We Look for in Every Team Member at Make
Challenging the norm – bringing fresh ideas and perspectives
Clear and persuasive communication – both written and verbal
A team-first mindset – supporting and inspiring those around you
Commercial awareness – understanding how to drive efficiency, profitability, and growth
Problem-solving skills – balancing creativity with structured thinking
Adaptability in a fast-paced environment – managing multiple projects while maintaining quality
Attention to detail and process-driven execution – ensuring high standards across all work
