Ownership of relationships and client revenue growth—acting as the main point of contact and trusted advisor for senior stakeholders. Drive strategic conversations focused on business outcomes, client needs, and exceeding expectations in programmatic ad tech and other paid media channels from time to time. Deliver insight and expertise across full funnel strategies, omni-channel programmatic, and customer journey design. Forecast spend and revenue for assigned client accounts, proactively identifying risks and opportunities for growth. Develop and present strategic account plans, QBRs, and performance reviews to client executive teams, ensuring alignment and impact. Lead cross-functional collaboration with Product, Sales, and Ops to deliver complex solutions and exceptional experiences for clients. Identify and pursue upsell/cross-sell opportunities, partnering closely with Growth/CS leadership, but owning delivery for assigned clients. Provide technical insight on attribution models, measurement, and programmatic solutions as they relate to customer goals. Champion adoption and retention across your portfolio, securing renewals and expanding footprint within client organisations. Act as an industry thought leader, contributing POVs and strategic input roadmap and external-facing industry discussions.