Lead the end-to-end creative strategy for performance marketing, with a focus on improving CAC and LTV
Build and manage a quarterly creative roadmap aligned with channel priorities and business goals
Oversee the development, prioritisation, and execution of creative briefs across all channels
Line-manage and coordinate the workload of internal and external producers across static, video, and UGC
Own and evolve a robust creative testing framework, scaling winners and cutting under performers
Improve creative workflows and explore AI/automation tools to boost production throughput
Act as the bridge between Creative and Paid Media to ensure alignment, communication, and results
