ABM Program Strategy: Develop and manage full-funnel ABM programs across key commercial segments targeting top accounts using a mix of 1:1, 1:few, and 1:many tactics.Campaign Execution: Partner with channel owners (paid, email, web, field) to deliver coordinated ABM campaigns across intent-based advertising, outbound acceleration, direct mail, and nurture.Sales Partnership: Act as the connective tissue between marketing and sales aligning on account lists, messaging, and follow-up plans. Build SLAs and feedback loops with BDRs and AEs.Personalised Experiences: Own the creation of personalised journeys including custom landing pages, email copy, asset tailoring, and in-channel targeting. Leverage AI tools for message variation and rapid execution.AI-Powered Targeting & Optimisation: Use AI-based platforms to identify in-market accounts, intent signals, and engagement gaps, continually optimising outreach and creative.Campaign Analytics & Reporting: Define KPIs across engagement, lift, pipeline contribution, and velocity. Collaborate with Marketing Ops and RevOps to track ABM performance and attribution.